Strategy

Acumen A&D Advisers works with companies to understand market changes and then develop and refine corporate strategies. We start with the Company Vision and then assess business units and operations to understand the combined enterprise. We conduct comprehensive analyses to determine how to bolster high performers, place underperforming companies on a new trajectory for success, and re-align operations that are at odds with the overall company vision.

Acumen Uses a 7-Step Strategy Process

Vision

We give clients a compelling and aspirational view of the future state of the business. It reflects the beliefs and goals of the Chief Executive and key members of the leadership team. Simultaneously, it must:

• Align and energize leaders as well as create a catalyst for leadership talent improvement
• Align the workforce by creating changes in Optempo and Pace that are physically apparent early
• Address performance and health to deliver impact today and build capacity/capability for tomorrow
• Stretch beliefs and aspirations with an inspiring view of the future state
• Be rooted in market and company dynamics and realities

Analysis of Markets

Acumen excels at custom qualitative and quantitative research and high-level strategic analysis. We focus on the client’s objectives; utilize sound classical research methodologies; add experienced consultants, analytical models, abundant creativity, and sound business acumen. We listen to the voice of your customer, find out what your competitors are doing, analyze the competitive landscapes, quantify market opportunity, and identify decision-drivers and unmet needs. We synthesize and correlate data into a dynamic situational awareness exploitation tool to give you instant access and accurate information regarding markets, trends, budgets, key events, market opportunity, competitive intelligence, brand perceptions and technology needs.

Analysis of Clients Plans and Financials

Acumen takes an independent look at client financials so that business case scenarios represent the client’s financials. We model client financial plans, hurdle rates for investment, overheads and discretionary spending. We carefully examine underlying assumptions for growth and recommend adjustments if warranted. Acumen validates our model with the client financial team to ensure that business case scenarios have a solid foundation. After all, you can’t make informed decisions if you don’t have the right information in the first place.

Integration of Data and Scenarios

Once we have a clear understanding of vision, markets, plans, financials and transformational technologies, Acumen consolidates all information into useable models that drive constructive decisions by senior client management. We give clients on-the-fly analysis of a range of scenarios including out of the box solutions. Acumen ‘offsites’ scenarios with client teams to align on the optimal strategic plan. Then, we create mechanisms for full visibility across the organization to reconcile targets, budgets and forecasts holistically. Our plans integrate operational, investment and financial data to create and measure key performance metrics